A good example of our 30th season mark for the wilmbluerocks in 1-color on both dark and white backgrounds.
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Every brand we make comes not only with these brand break downs, but when to use them to avoid the dreaded “ghost logo” (also known as a negative or reverse). If you look closely, on both marks the lights are light and the darks are dark. i.e. the eyes are always white.
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A rookie mistake for a lot of designers, and marketers is to take the 1 color logo and simply print it in light or dark - completely ignoring the things like shadows and highlights.
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Does your brand have a 1 color “ghost logo”? Check your 1 color merchandise and message us if you want us to help out.
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