On a lighter note, we had a blast making the official “Beer Batter” logo for the billingsmustangsbaseball . Billings has an amazing tradition of the “Beer Batter”:
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“Every game the Mustangs designate one player as the "Beer Batter." If that player gets a hit, attendees can buy four beers for $10. Many eager buyers stand at the stairs anticipating a hit and the oncoming rush of people.”
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This mark was made for beer vendors, and fun merchandise alike as it is an awesome tradition, and the epitome of minor league baseball fun. We incorporated 2 main things into it .
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- 1) being a signature batting stance of Billings most famous alumni George Brett while .
- 2) also having the beer splash turn into a cowboy hat.
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This injected a little bit more fun into the brand as a whole. We LOVE the more serious and sleekness of the brand we created, but this beer batter brought a little more silliness into the logo marks to keep the casual feel of the minors while also bringing the professionalism...
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