We loved the “dark horse” logo for the billingsmustangsbaseball so much we tried to push it into a forward facing Mustang tertiary mark. We had nearly given up on the idea as it was “fighting us” the whole time. After many iterations, that we all hated, it finally dawned on us on the 11th hour…. after all things while staring at a child’s toy. We can still remember the late night internal email with a procreate sketch, “There’s something here, what can you add?” Turns out it was not about the face, but the neck! Add in a flowing mane which actually form into mountains on top of his head. This balanced, but non-symmetrical design really creates an awesome additional logo into the brand system for Billings. . This mark really showed the strength in the creative team we put together for this project. It was not about 1 person, but multiple designers adding to each others work to create something better than the sum. . This mark also comes in regular, state shaped, and 4th of July variant...