The billingsmustangsbaseball 3/4 logo is where we got to flex, so this Mustang mark is where we put our full strengths and efforts. A logo with a physical mustang has come and gone over the years for Billings and the current mark had the trendy, cartoon-y, and overly kid focused design found in most of minor league baseball. With the new tone of voice from ownership we knew we could push the design of the new mustang into something Billings had never really seen before. . Not only does this new mark have a lot of movement and a more aggressive tone making it a much tougher brand than the Mustangs have ever had, but it also speaks to the area. What really bugged us through all of those previous Mustangs logos were that none of them were BILLINGS mustangs, and we wanted to fix that above all. This new “dark horse” mustang has the the most recognizable part of Billings, the Rimrocks, rooted directly into it - much like the identity of the city itself . #logo #logodesign #branding #brandi...