We were excited and humbled when we were approached to update the brand of the Billings Mustangs - billingsmustangsbaseball . Any time you get the chance to work with a team or organization with such history as the Mustangs, it is always a balancing act of creating something new while also paying respect to the team and the history of their marks.
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Right out of the gate we stated that “on paper” they had a lot going right in their visual branding. The previous marks were well done, but the tone of voice wanted and needed to be updated for ownerships new vision of the organization. We wanted to bring some history back to the logos in simple ways, and push the look where we could. This was going to be more of a revamp than a total redo.
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Keep an eye on our feeds as we will break down this entire visual rebrand (and full depth of the project) piece by piece in the coming posts.
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