Full Brand design unveil for Las Rozas Black Demons blackdemons.fa . BIG shoutout to nachopini_ from the team who was instrumental in this big bi-lingual undertaking. We both joked that the only thing we are truly worried about out of the gate was a potential language barrier, but Nacho was flawless and no one could have done it without him. . In true Barn fashion we gave a very in-depth 72 page brand guideline, covering everything from tone of voice, mark usage, official colors, typography, uniforms, and merchandise.... One in Spanish and one in English to boot! . The strategy called to update their current marks as they had grown too lighthearted (not to mention their demon was actually red), while also growing the demon brand into a more marketable logo. Our responsive brand approach really cleared the way for all of the marks to fit into the same family while hitting the variable needs of the team. . thebarncreative was approached to modernize, develop, and design updated brandmar...