Full brand design unveil for The George School Cougars. The George School is a coed boarding and day school, grades 9-12, located in Newtown, PA. . thebarncreative was approached to clarify, realign, and design an athletics department brand that had been cloudy throughout the years with multiple clipart-esq logos. . Through the discovery process and talks with both students, staff, and alumni, the strategy called for a collegiate feel, with an edgy touch. We think the understanding of the brand tone sets this school up for success. "Ivy league with teeth" we wanted to push the idea of a stalking cougar. The idea that you will fear what you don't see rather than what you do. "You won't hear our logos roar, you will feel their breathe on the back of your neck"... this cougars branding will stand the test of time with scalability, tone, and simplicity. . In true Barn fashion we gave a very in-depth 56 page brand guideline, covering everything from tone of voice, mark usage, official colo...