Brand design unveil for The George School Cougars. . thebarncreative was approached to clarify, realign, and design an athletics department that had been without a formal logo for years. Like many schools, there was lack of a specific logo and brand guideline so coaches, AD's, parents, and boosters had slowly gone rouge throughout the years concluding in multiple logos, brands tones, and color palettes across all teams and school merchandise (we see it all the time). . The strategy called for a collegiate feel, with an edgy touch. We think the understanding of the brand tone sets this school up for success (and we personally love the clipping from the brand book explaining it). "Ivy league with teeth", this cougars branding will stand the test of time with scalability, tone, and simplicity. We actually pushed for the 1 color to be the primary as we think it is simply killer. . Stay tuned as we will unveil more of this brand in coming posts . georgeschool gs_athletics . #graphicDesign ...