Even though we have actually been quite busy under quarantine, we thought this was the perfect time to re-ignite our ExHL project. . The Utah Elk were planned the entire time of this project. As the state animal of a non-traditional pro hockey market we knew it was going to be a big design challenge. A challenge because it is a huge animal, that is essentially all 1 color, and it’s antlers are huge and create a completely asymmetrical  balance— but this project is about pushing ourselves and our skills. . As always, we try to tell a story. 5 points to represent “The Mighty 5” and a color scheme & type lockup pulled straight tom the “life elevated” campaign — Which we unapologetically believe is one of the strongest and coolest brands ever. That tv commercial to this day still gives us chills. . We are oddly proud of the shield shape layout with the mascot because though it breaks the shield and seems off kilter, like an actual elk, the angle creates a balanced design. The highest point...