For our newest sports brand for sportingdelaware we really wanted the design to pay homage to the state’s deep historical roots and represent a new view of the Kalmar Nyckel, the tall ship that Swedes used to land in Delaware. . Beyond showing a ship as the primary mark, the secondary mark is a stylized “D” anchor, with the mascot being a twist on a familiar sports name “the Nycks”. Our work also organically created a branded tag line of “anchors up”. A fun on-brand version of “get the led out” . Sporting Delaware soccer club is Powered by BPG|Sports, an affiliate of the Buccini/Pollin Group, a co-owner of the philaunion , their home field will be be at the new 76ersfieldhouse . . . #soccer #branding #teambranding #sportsdesign #design #sports #logodesign #identity #sportsbiz #inwilm #smsports logosportsideas #sportsbiz logo_legends kalmar.nyckel