We really got to show off our strength in not only an awesome visual brand for first_state_fc but our ability to make a strategic identity systems and marketing plans in sports. Things that create a tone of voice for an organization and fan engagement out of the gate. How to trim dollars in production without sacrificing brand continuity. FSFC got the full strength of The Barn put into their amazing 50  page brand guideline. . The Caesar Rodney green bandana with custom pattern for the “Midnight Riders” fan club shows this strategic thinking to a T. How do you create a branded fan piece that is integrated into the branding of the whole team? We didn’t only do that, but also made it historically accurate! . #CreativeStrategy #soccer #branding #teambranding #sportsdesign #design #sports #logodesign #identity #sportsbiz #inwilm #smsports #brandguidelines #strategy #marketing delawarehistoricalsociety #brandbook