Happy to announce (and show off) the branding we did for Delaware’s newest soccer team and newest member of the NSPLSoccer. We get to do the thing we love here everyday and it really shows in this team branding for first_state_fc. From logo marks to uniforms, tone of voice to merchandise designs we had our hand in it. . We really wanted the design to pay homage to the state’s deep historical roots and tell the true story of Caesar Rodney. The original midnight rider, the original badass for independence. But from our first meeting we knew no one wanted to go the traditional soccer route. Shields with stripes were out. Red white and Blue were out. How could we tell the story in a new and better way at every angle? . #soccer #branding #teambranding #sportsdesign #design #sports #logodesign #identity #sportsbiz #inwilm #smsports logosportsideas logo_legends thetorus delawarehistoricalsociety