Showing off our work for the nbc #NBCSideDishBowl snfonnbc & nbcsports . Finalizing with Stuffing. This one fought us. But with our backs on the wall, the whole team (The Barn + NBC) put our heads together and the lightbulb finally came on for one of the strongest brands of the group. How on earth do you make a logo for something that does not have a shape?! Being completely honest, the original 3 logo iterations looked more like a not so cute poop emoji. We started thinking of mascots instead of the actual food (The Barn’s vote was for a stereotypical Grandmother with a wooden spoon) , but when NBC came back with a “what if” email, trying to have a fresh set of eyes, the image of the monster mile in Dover, Delaware came up…..Light-Bulb!! Don’t think of it as one moist shape, but many chunky/blocky things coming together…. with electric green cut celery for the eyeballs. . But what if we cranked it up even further? What if we made award stickers as potato toppings?! . Hey myfoodandfami...