Continuing our Content 2019 campaign here is the logo creation we did for the cottonmouths : It’s no secret that we love hockey here, so when we were commissioned to rebrand the Columbus Cottonmouths of the thesphl we were ecstatic. Head to toe, full rebrand – a sports design firms dream. Through research, testing, and a whole lot of sketches we realized that the snake head definitely needed to stay (over a full body snake), but the previous brand just wasn’t grabbing the fans. We were tasked with not only making a great logo, but creating brand consistency across the organization. Our solution was to angle the cottonmouths head and give it more “snarl”. We also love how the head flows like water, representing the #Chattahoochee, where the team is based. Type design based on the #columbusironworks , and secondary logo on the #WaterTower #Sports #SportsBranding #SportsLogo #HockeyDesign #Logo #LogoDesign #Mascot #Hockey #TeamLogo #MascotLogo #wordMark #Snakes #GraphicDesign #Design #l...