People don’t have short attention spans... They have short EVALUATION spans. Let me explain what this means for your content: The way we consume information has changed, but our capacity for focus hasn’t. Instead, our attention valuation has grown, demanding content that delivers education and entertainment in equal measure. Here’s the shift we’re facing: Information overload: We’re bombarded with content from all sides – social media, news feeds, email inboxes, and more. This constant influx forces us to be more selective about what information we dedicate our valuable attention to. The rise of niche expertise: Generalized content isn’t appealing to the masses anymore. Today’s audiences crave deep dives into specific topics and want to see experts who can educate and inform. The entertainment element: Even in the B2B world, simply providing information isn’t enough. Content needs to be engaging, interesting and even entertaining to capture and hold attention. Th...