Here’s the #1 rule of selling I live by: If you don’t understand your buyer, you’ll never make a sale. Here’s how I know this: I started my first business when I was 11 doing door-to-door sales. At first, it was just me, putting on my best sales pitch. But people had no problem saying “no” to an *older kid*. So, I started taking my younger sister. *My conversion rate skyrocketed.* This wasn’t some calculated strategy from a seasoned salesman. I was just a young kid playing on the emotional component of buying. People could say no to an older kid, but nobody would want to break the heart of a young-girl. *This laid the foundation for the way I approach sales.* It taught me to tap into: - What motivates buyers, - What compels them, and - What drives them to make a decision. I learned to ask myself: - Am I connecting with my audience? - Am I understanding their motivations? If the answer is no, I quickly reflect and readjust my strategies… Because your business isn’t just...