When I saw that the boyscoutsofamerica were rebranding to ‘Scouting America’ I immediately loved the name change. I had a little free time so I decided to come up with my own take of what the rebrand could look like! Enjoy!
This design encapsulates both heritage and hope. The shield symbolizes protection and strength, reinforcing the enduring values that have guided generations. The sash, reminiscent of the iconic merit badges, represents achievement and the diverse skills of its members. At the heart of the design is a lone star, serving as a beacon of unity and new beginnings, guiding the organization forward from past challenges.
This logo is more than a symbol; it’s a commitment—a pledge to foster learning, growth, and community. As Scouting America steps into this new era, it does so with an eye on honoring its past and building a brighter future. 🏕️✨
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