If you fail to plan, you plan to fail. Anyone with a corporate client has learned how to distinguish what’s a fire drill, and what’s not, the hard way. You start to see patterns and 99% of the time the “fire” is because the client FoRgoT. Don’t take advantage of or request irrational timelines from your consultant or agency. #agencylife #boundariesarehealthy #marketingagency #marketingconsultant