Even the most talented community managers need to know your brand guidelines. There are some words that are no-nos for your business that seem fine to the average Joe. What’s the escalation process if there’s a problem? What should they say and/or who should they contact? Community managers don’t need or want a lot of restrictions, but guidelines are absolutely necessary. #communitymanagement #socialmediastrategy #reputationmangement #marketingconsultant