Ever been standing in an art gallery and thought to yourself, “I’m not in the mood for this right now”? Well, we might have the answer. In honor of brooklynfilmfestival’s 27th year, #HavasNewYork and Havas CX have created a fun opportunity to skip the quiet art galleries and watch footage from award-winning films instead in the campaign #ArtIsBetterWhenItMovies. Using an AI algorithm and simple-to-use site, gallery-goers can upload a photo of any art piece and get matched with a film from BFF’s archives based on its colors, themes and motifs. The campaign also includes a series of spots, out-of-home and social. Try the site for yourself at the link in our bio.