Musk's latest threat to sue Media Matters comes after the nonprofit reported that ads from Apple Inc., IBM Corp., Oracle Corp. and others are appearing next to antisemitic posts on X, formerly Twitter.
Responding to this, IBM and Apple have already pulled ads from X. They were also joined by The Walt Disney Co. and Warner Bros. Discovery Inc.
While Musk remained resilient earlier, saying "I'm sticking to my principles!" he is now threatening a "thermonuclear lawsuit" against Media Matters for causing the advertiser exodus.
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