- Speaking at VeeCon 2023, Jessica Alba shared the story of the creation of The Honest Company. - Alba also offered advice to entrepreneurs, with a large focus on the difficulties women entrepreneurs face. Alba told the audience that she had to force opportunities and maintain an unyielding belief in herself, as others might not always share or understand her vision. “Don’t let anybody tell you that you can’t. You have to be your biggest cheerleader.” Read the rest of the story through the link in bio. benzinga . . #jessicaalba #veecon #veecon2023 #conference #entrepreneurs #entrepreneurship #womanentrepreneur