Ever wonder why judges give different sentences for the same crime? Or how doctors diagnose the same patient differently?
Nobel Laureate, Daniel Kahneman, put it down to “noise”.
Noise in this case means how our judgments can change, even with the same information.
That’s why it’s crucial to recognize the role of noise in decision making. And know how to turn it down.
Are you aware of the noise around you?
Kahneman’s research left a lasting imprint on our understanding of human behavior. Tune in to our recent chat with him in the podcast episode linked in our bio > UBS.
Source: UBS, Nobel Perspectives - Podcast, 2024
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