In my book #VlogLikeaBoss I talk about creating a “strategy statement” when starting out in video so you can have a guiding principle to motivate you. . This is incredibly important because it’s so easy to get distracted or disheartened by the creation process. . 🚨YOU’RE NOT CREATIVE ALL THE TIME. . 🚨YOU’RE NOT MOTIVATED ALL THE TIME. . Knowing and preparing for this is absolutely essential to being consistent. . I received a message in my DMs from someone who is reading my book asking what my strategy statement is. . I realized I hadn’t shared it in awhile. . Before I share it, I want to tell you the basic formula for a good one. . VLAB STRATEGY STATEMENT FORMULA: . I HELP (your ideal viewer/audience member here) BY CREATING MEDIA ABOUT (your specific/niche content description here) SO THAT I CAN ACHIEVE (your “why” that drives you to stay focused to succeed). . It’s not the same as a vision or mission statement. Those are more about what you or your organization’s overall purpose i...