#AsSeenOnSlack this week comes from Director of Media Aengus Boyle aengusboyle. Aengus posted this twitter thread (originally posted by TrungTPhan on Twitter, link in stories) which discusses the science behind thumbnails, specifically on Netflix. According to the thread thumbnails are “the biggest influencer...to watch content” and are the focus of “82% of browsing time”. Once frames have been selected the final thumbnail that you see is dependent on a myriad of variables including your location, your viewing history, your preferences, trending actors/actresses etc. Thumbnails matter, thoughts?