That feeling when you order things online and even the mannequin arrives. Last #blackfriday we filmed malenacosta7 popping out of a human size scalperscompany shipping box. If you could get anything on an image, what would it be? For this campaign we were focused on playing with the surprise factor, as surprise is an engagement boosters that pleases the audience in spirit, this way the brand can create a loyalty bond with its followers. #LightBrosWorks . . . . #lightbroscreative #fashionvideo #bts #brandstrategy #marketingstrategy #lateralthinking #contentproduction #creativecontent