We use this method to authentically build authority for personal brands. I.C.E. INTRODUCTION- Introduce yourself to your audience. Connect with them about their interest. Often times, this is an energetic, motivational or emotion-based video. CONTENT- Educate, indoctrinate and provide value to your audience. This may be a series of videos demonstrating your expertise. ENGAGE- After you have built the relationship there will come a point where you have permission to engage them. This is where your call to actions often take place. Don’t make the mistake of trying to go right to the sale…build a relationship. Do you agree? #marketing #clickfunnels #coaches #consultant