At Under Armour, we believe that sports can inspire, unite, and even change the world. We see it break down barriers and unite people of all backgrounds in arenas, stadiums, and playing fields. We see it inspire little girls and little boys to believe in themselves. We see it when teams, leagues, athletes, fans and you answer the call for help when disaster strikes.
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We created this video before the impact of
#HurricaneHarvey, where we’ve all now witnessed the devastation that’s been caused. As we send our thoughts and prayers to all those affected, and as a brand that’s now making the bold statement that sports can change the world, it’s our job to demonstrate how we are doing more. We’re taking action through our partnership with teamrubicon, a first responder organization who deploys former service members to emergency situations.
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Our goals are direct:
• Securing the safety of all those affected
• Stabilizing the community and getting residents back home
• Returning kids to sch...