stevesdoors 50’x60’ hybrid exhibit at intlbuildersshow featured a stunning blue-and-white color palette, colossal overhead signage and both casual and formal meeting areas. A fully functional bar and a custom stage for live music—with model doors set up like dominos behind it—created a welcoming space to entertain both existing and prospective customers. High-level meetings were held in two private, air-conditioned meeting rooms, and SEG fabric graphics along the border gave attendees historical snapshots of the company’s growth over a span of 155 years. #IBS2023 #experientialmarketing #tradeshow