hashicorp_’s show-stopping exhibit at AWS re:Invent featured a bold, modular design with integrated LED media and symmetrical architecture that allowed the company to present a unified suite of products and services. Clear messaging and wayfinding made the 30’x30’ space easy to explore, while meeting areas, a theater experience and a defined swag zone—including a Lucky Stack swag giveaway slot machine—offered plenty of engagement opportunities. In addition to nabbing a “Best Booth” award at the event, Hashicorp also achieved a record number of leads. #awsreinvent #experientialmarketing #tradeshow #tradeshowdesign