Flow. __ Written and directed as a Jordan Brand spec commercial, FLOW taps into the 'Flow State' concept while visually communicating that if you want to be great –– it takes repetition and hard work. To start the Flow campaign, the approach was simple: We begin with a 30-sec ad spot highlighting the essence of what it feels like to tap "into the zone", and if there is a label to describe the moment. Director & EP: drewtheabstract Director of Photography: Russgeltman 1st AC & Gaffer: Stevenshawaii Creative Talent: KwaBena.brenya Photography: Kennystgeorge Editor/Color: Clarkstcollective Art Direction: Josiel.gco VO: VoiceofCraig Production Assistant: VicRiosJr Sound: Epidemicsound Special Thanks: Riverside Gym (riversidehawksnyc), RodReezee, Johnnie.izquierdo, and Floyd Thorne. #FLOW #Escreators #Jordanbrand #ClarkStCollective