The rumors are true👀 Introducing our✨NEW + IMPROVED✨shampoos and conditioners💖 Formulated with Lipi Pro Shield to add 2x more lipid and protein protection for healthy hair** Made without sulfated surfactants, parabens, phthalates, microplastics, or dyes. Experience healthy hair in just 1 wash🚿Shop the new OGX today at your local retailer! **vs. non-conditioning shampoo, with continuous use #OGXBeauty