When it comes to favorite womenâs sports to watch and follow, the US looks totally different from the rest of the world. In the States, basketball is the top womenâs sport (with 56% of US fans of womenâs sports tuning in); in the UK where I played for the London Lions, only 10% of fans of womenâs sports say they watch it. Unsurprisingly, womenâs soccer is top with 61% of UK respondents saying they tune in.
Across all responses, 28% of womenâs sports fans say theyâre watching more womenâs sports this year than last year. From UK responders, 36% say theyâre watching more. I can imagine many will start watching and continue to watch more womenâs basketball after we won the Eurocup championship in London! Iâm excited to see the growth!
This is a new joint survey conducted by Parity and SurveyMonkey. One of the largest international studies of fandom in womenâs sports conducted to date, based on over 14,000 responses in 7 countries (US, Canada, UK, Australia, France, Germany, Spain).
To ac...