🏜 New billboards and digital signs are going up around the Valley, giving fans the first look at the Arizona-themed #SB57 brand. The NFL’s visual story will continue to be told through an extensive creative campaign in the months to come, highlighting Arizona’s scenic landscapes and including artwork that honors its indigenous communities. “Super Bowl LVII is a point of pride for the entire state,” said jaylparry, President & CEO of the #AZSuperBowl Host Committee. “So it is important to highlight features across Arizona. From northern Arizona’s red rocks and incredible night sky to the sunrise over the Sonoran Desert, each component is uniquely Arizona.” Read more at 🏈 AZSuperBowl.com #sblvii #arizona #arizonasky #az #azliving #redrocks #nfl #superbowl #billboards