In the latest edition of "The Roar" newsletter lisawrosenberg discusses how sports are a rich area for any brand wanting to forge an emotional connection with consumers - but it's how you activate that creates the kind of experience that cements brand love among today’s fans. Click The Roar link in bio to read more about investing in sports and Lisa's panel at stagwellglobal #SportBeach at cannes_lions #SportBeach2024 #canneslions2024