Our newest Gen F artists YL and Starker — the duo behind the indie hip-hop label RRR Music Group — are self-styling a New York rap revival. Founded by YL in 2010, RRR Music Group (an acronym for “Real Recognize Real”) releases soulful and sample-based hip-hop that reminds listeners of classic New York sensibilities without shoving a Junior’s cheesecake slice of ‘90s nostalgia down their throats. “It has a fresh air to it,” youngwhy says of their label’s sound. “We’re constantly pushing that and not trying to scare the hoes with the music or nothing.” “People believe a part of growing up in New York is letting go of the best parts of your upbringing here,” ghostnacekillah adds. “You might enjoy our music on a surface level, but we’re also talking about shit that you had to be here for.” Read the Gen F profile at the link in bio. ✍️ Lei Takanashi (crooknyc) 📸 raphgaultier #YL #Starker #RRR #GenF rrrseason