Don’t let anyone fool you: women’s sports are entertaining as hell 💯 Seeing the rise in popularity of women’s basketball—and women’s #sports in general—is incredible. Iowa’s final eight win over LSU averaged 12.3 million viewers and peaked at 16 million viewers. That shattered the previous all-time mark set last year during the championship game in which the same two teams battled it out. Last year’s championship game averaged a record 9.9 million viewers and peaked at 12.6 million viewers. ——— #ShareTheLex #VisitLex #DigitalCreator #Marketing #SocialMediaManager #Freelance #ContentCreator #ContentStrategist #Blogger #WomensSports #WomensBasketball #CollegeBasketball #FinalEight 📸 Photo Credit: @FrontOfficeSports