A summer feeling. Inspired by nostalgic Italian getaways spent at ‘lidos,’ or beach clubs, the Gucci Lido campaign by Sabato De Sarno encapsulates the refreshing pleasures of the season with vivid styles like the Gucci Totissima, a new design ideal for carrying the essentials and more. Creative Director: Sabato De Sarno Artistic Director: Riccardo Zanola Director: Marcell Rev Photographer: Anthony Seklaoui Stylist: Alastair McKimm Music: ‘Loud Places (feat. Romy)’ by Jamie xx #GucciLido #GucciTotissima #GucciEyewear #GucciReWeb