Jason McCarthy former 10th Special Forces staff sergeant was nearly broke, out of work, recently divorced, and struggling to adjust back into civilian life. The only thing that kept him going, he said, was his chocolate labrador, Java. “I was like a guy living a country song," he jokes. “All he's got is himself and his dog." Drawing inspiration from the heavy-duty survival packs he and his fellow soldiers carried around Iraq—an exercise known as “rucking"—he considered designing a backpack that would have the rugged functionality of military gear, but be designed for civilian use. He didn't know the first thing about sewing, manufacturing, marketing, or distributing a product. Yet believing in the strength of his idea, he founded GORUCK. Last year, live events and equipment sales helped GORUCK pull in total revenues of $15 million.(!) 🇺🇸 We're excited to share this weeks' Customer Spotlight. Link in bio for more on GORUCK and starting a business. . . . . . . . . #lzcustomerspotlight...