“The comfort and illusion of structure and safety isn't always better than the leap into the void," he said. “There is a lot of confusion and insecurity that gets thrown around the establishment of businesses. People find themselves going, 'Well, I don't know, I'm not an entrepreneur, so maybe I shouldn't start a business.'" -Jared Linzmeier, owner of Ruby Coffee Roasters Jared opened rubyroasters after learning the trade working for intelligentsiacoffee and ladroroasting. Link in bio for more on his story and insights into taking the leap and starting your own business. ————————————————————————— 📷: dougwojcik3600 #lzcustomerspotlight #colorfulcoffees #wisconsin #smallbusiness #business #coffeelover #coffee #coffeetime #inspiration