The fourth of six inductees that we will be individually recognizing is our Lifetime Achievement winner, Barney Adams.
Barney Adams’ love affair with golf comes in many forms – player, entrepreneur, innovator, advocate, and leader. As founder of Adams Golf in 1990, after buying the remnants of Dave Pelz golf in 1988, Adams quickly grew the company to more than 100 employees and the leader in industry innovation. Adams’ sketches of a fairway wood design from notes he made during fittings that specifically addressed the challenge of getting the ball airborne from a tight fairway lie became the Adam Tight Lies Fairway Wood, the number one selling fairway metal in golf. Adams took the company public in 1998, at the time, the largest IPO in the history of the golf equipment industry.
Adams’ contributions to the game also include a fitting manual that became the foundation of the process the OEM’s use today and writing a story emphasizing moving to forward tees to derive more enjoyment and...
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