IMPACT AWARD: DS-09 Subway Station Design Standard⠀ ⠀ Interior Designer: Greg Parsons, ARIDO⠀ Design Firm: DEXD (Danaie Experience Design Inc.)⠀ ⠀ The DS-09 Subway Design Standard designed for the Metrolinx Ontario Line was purposely built on a future-forward mindset, starting from the development of the Customer Journey Map which distilled the various journey stages, challenges encountered, and human emotions identified at each point along a customer's journey.⠀ ⠀ The standard was designed so the customer experience is seamless, intuitive, inclusive, safe, thoughtful, and reliable throughout. The human-centric approach considers many touchpoints such as payment experience, transferring, navigation, platform boarding, and disembarking, as well as spatial adjacencies and sensory aspects such as noise, smells, and sightlines which may impact the quality of a customer's experience.⠀ ⠀ The implementation of the Standard will have a profound positive effect on local residents and customers,...