“It’s just rice,” said no Lundberg ever. 🤣 It’s true. We LOVE rice. We love to talk about it, think about it, and of course, eat it. It’s one of the reasons why we’re still doing this after more than 85 years. But there’s another. Third-generation farmer Bryce Lundberg explains 👇 ⁠ ⁠ Last week, my family and I attended the 2023 Rice Outlook Conference, the largest rice conference in the United States, where we were honored to receive this year’s USA Rice Sustainability Award! After accepting the award as a family, my five-year-old grandson and eight-year-old granddaughter Elin posed for a picture with the commemorative crystal (swipe to see the photo). Sure, some people might not let a five-year-old hold a glass award. But my grandson Grayson and my granddaughter Elin? They’re the reason this award means so much to us. ⁠ ⁠ Our family’s commitment to sustainability started with my grandparents, Albert and Frances. In 1937, they left Nebraska in the wake of the Dust Bowl with their fou...