Have you seen our new look at your local store?! We’ve got a fresh new logo—the seventh in our 84-year history—and a clean new look to match. Did you know we first started selling rice under our own name in 1969? Eldon, Wendell, Harlan, and Homer Lundberg bought an old bread truck, filled the back with bags of rice stenciled with their name, and hired a driver to stop at health food stores along the coast from California to Washington. Times have changed since 1969, but our commitment to deliciousness remains the same. Here’s to another year of bringing our family’s harvest to your family’s table! 🌾 ⁠ ⁠ #lundbergfamilyfarms #organicrice #farmtotable #goodfromthegrainup ⁠