This weekend, BMW Art Car 20 brought canvas to the racetrack.💥 ⚙️
Since 1975, renowned artists from all over the world have been designing BMW Art Cars. The initiative came from French racing driver and art lover Hervé Poulain, who, in collaboration with then Head of BMW Motorsport Jochen Neerpasch, asked his artist friend Alexander Calder to paint an automobile. The result was a BMW 3.0 CSL that competed in the 24 Hours of Le Mans in 1975, where it became a crowd favorite. This was the birth of the BMW Art Car Collection.
Years later, the tradition has continued with
#BMWArtCar20, designed by the inimitable juliemehretu .
Keep up with Art Car 20’s journey at bmwgroupculture to see where its headed next.
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#LeMans24 #WEC #BMWM #BMW #BMWGroupCulture #juliemehretu