We had such a great time at the “Seize the Moment” panel! “When you speak to us in our language, it goes to our heart,” said Cid Wilson. “Even if you’re not speaking complete Spanish when you’re speaking to our culture, it goes to your heart—and there’s no better way to capture a customer than to speak to their heart.” It was an honor to be a part of such an impactful discussion on the best ways to create genuine connections with the Hispanic community in today’s culture. #OneHavas #CannesLions2024 #MeaningfulDifference