While interviewing a waste reduction expert recently, I learned each of us typically produce 1,600 lbs of waste each year. YIKES! My mind immediately went to all the plastic bottles of shampoo and conditioner I have used in my life. I cut plastic water bottles years ago but my haircare continued to be a culprit until I discovered superzeronow. Superzero products are never packaged in plastic. They also use plant-based ingredients instead of watering down the product which also prevents them from cutting into our precious H2O supply. Oh, and to my fellow blondies, YES there is a purple shampoo bar! AD #superzero #betterthanthebottle #unbottleyourshine