What a difference a week can make to organic engagement for NZ Horse Ambulance Trust! This was a real lesson in the power of a post that is relevant and timely. The community response was surprising, and simply incredible. Despite the real disappointment of a valuable asset being stolen, we needed to take the opportunity to activate the community to help the Police track it. The results were simply astonishing (and the horse ambulance was found within four days ). 🙌 #success #socialmedia #happyending #engagement