They turned Lucas Oil Stadium, home of the NFL's Indianapolis Colts, into a swimming pool for the U.S. Olympic Swimming Trials! 😳⁣ •⁣ Flexing up to larger venues is the latest women’s sports trend that’s allowed teams and leagues to prove that fandom and demand is often limited by smaller infrastructure. Now, Olympic sports like swimming are dipping their toes in by repurposing NFL stadiums to accommodate thousands of fans. Let’s dive in. 👀👇⁣ •💌⁣ On June 15th, the nine-day U.S. Olympic Swimming Trials kicked off at Lucas Oil Stadium in Indianapolis, Indiana, home of the NFL’s Indianapolis Colts. This was the event’s first time being staged on a football field, and the 70K-seat venue allowed the biggest crowd for an indoor swim meet to gather twice, the latest record standing at 22K. 🏟️⁣ •⁣ The U.S. Olympic Swimming Trials in Indianapolis have been an instant success story. USA Swimming CEO Tim Hinchey III said early ticket sales were below expectations, but TV coverage and word-of...