Can nonvoters swing the 2020 election?
On Wednesday, the Knight Foundation released the results of “The 100 Million Project,” the largest survey of chronic nonvoters in history, and the most robust attempt ever to answer some of the questions that have long bedeviled political scientists. More than 13,000 people were polled across the country, with special emphasis on 10 battleground states, followed by in-depth focus-group conversations with thousands of them. They were asked about their political preferences, media diets, social networks, income levels, general life satisfaction, and about their demographic characteristics and social connectivity, their reasons for not voting, and their assessments of electoral and political institutions. The result is the most comprehensive survey of the politically disengaged to date, with lessons political consultants, candidates and civic educators won’t want to miss.
In the broadest terms, the study found the average chronic nonvoter is a marr...
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